Design as “Aesthetics of Excess”-Indian Architecture

More is less. India is the seventh largest country in the world. Its immense scale means that not only does the landscape changes drastically from one region to the next, but so does the history and culture. Amidst of these diversities are found the ornate palaces, immensely expressive dance forms, world famous spicy food delights,…

Design Tribute

ROWENA REED KOSTELLOW Back in 2014, I got my hands on a book “Elements of design”, getting quoted that ” it is the Bible of form design”. I could not wait more to read it and was introduced to one of the most prolific design critique and an inseparable part of American industrial design education….

Design as Management

A design should be judged by its practice in order not to be fooled by its theory. Western markets have nearly reached complete standardization and organization. A standard to that extent where forecasts can be made by skillfully contemplating the long graph of its history. Industry experts can actually predict the trends, objects and even…

Design as Visuals

Visualization is externalization of imagination. Fundamentals of Visual Design can be bifurcated into multiple approaches. Approaches like- Perception Aesthetics Narratives Semiotics Representation Techniques While all these words sound heavy (which will be addressed in upcoming blogs), but a single visual can be read by different people belonging to different fields of expertise, differently. While two…

Design v/s Art

While design makes life meaningful, Art makes it worth living. While writing in Indian context, most of the students good in studies are forced/ brainwashed to become engineers, because that’s what you are suppose to do if you are good at studies. The same situation also arises in the context of design. For parents who…

Design as Personality.

Learn to dis-identify your mind to find correct attitude towards things. Ask yourself- Why do your want to be a designer. Try to be clear about it, as your clarity of answer to this question will always reflect as a positive synergy in your work. Creative sectors today can be broadly classified into two domains-…

Design as observation.

The difference between opinion and perspective is ‘observation’. One of the greatest virtues of a good designer is EMPATHY. Simply put, putting oneself in others’ shoes before responding to any situation or design problem. Empathy is the highest form of knowledge, against its antonym- Opinion. A persons degree of empathy is always higher when they…