Design as Visuals

Visualization is externalization of imagination. Fundamentals of Visual Design can be bifurcated into multiple approaches. Approaches like- Perception Aesthetics Narratives Semiotics Representation Techniques While all these words sound heavy (which will be addressed in upcoming blogs), but a single visual can be read by different people belonging to different fields of expertise, differently. While two…

Design v/s Art

While design makes life meaningful, Art makes it worth living. While writing in Indian context, most of the students good in studies are forced/ brainwashed to become engineers, because that’s what you are suppose to do if you are good at studies. The same situation also arises in the context of design. For parents who…

Design as Personality.

Learn to dis-identify your mind to find correct attitude towards things. Ask yourself- Why do your want to be a designer. Try to be clear about it, as your clarity of answer to this question will always reflect as a positive synergy in your work. Creative sectors today can be broadly classified into two domains-…

Design as observation.

The difference between opinion and perspective is ‘observation’. One of the greatest virtues of a good designer is EMPATHY. Simply put, putting oneself in others’ shoes before responding to any situation or design problem. Empathy is the highest form of knowledge, against its antonym- Opinion. A persons degree of empathy is always higher when they…

Design as a profession.

I should walk away, before I cant go back. This was the though that gave me strength in loop while deciding to change careers from engineering to design. A change in profession so drastic, was something that bothered people around me, more than myself who was undergoing this process. Their curiosity levels crossed the prescribed…

What is Design?

A mind that is stretched to a new idea never returns to its original dimension. — Oliver Wendell Holmes Design is one such idea. Over my years of experiences with Design on multiple fronts, I still cannot definitively bound ‘design’ in a definition of a subject. Probably because unlike Physics or Chemistry, design is a…